Spotify, the giant music platform that constantly tries to take the user experience to the next level by offering various features, now comes with a very interesting announcement. The company has its own font “Spotify mixhe announced.

Spotify Mix, created by combining different fonts, started meeting users since yesterday. Both both in the mobile app and in the desktop version We now come across this font.

Spotify Mix creates a unique brand identity for Spotify and looks like this:

Spotify stated that they were freed from traditional typographical constraints to determine the new typeface elements from multiple font styles He says they put it together. According to the company, this approach reflects the dynamic and evolving nature of audio culture over the years.

If we look at Spotify Mix, a sans-serif type, we can see that it is inspired by sound waves to create a rhythmic feeling. According to the platform sharp angles and soft curves The combination gives the user a Spotify-like feeling. Font is based in Berlin Dynamo fonts was created in partnership.

Before Spotify Mix, the company used the ‘Circular’ font, designed by Swiss designer Laurenz Brunner, on its app and desktop.

Then why was something like this introduced? The company wants this unique font to be used in many places, from playlists to marketing campaigns. Also this way A completely unique brand identity is desired to be created. While it may seem like a small change, such things can have a significant impact on the way brands are perceived. We knew that many platforms, from Instagram to X, have their own fonts.