on Monday 6 June WWDC 2022 Apple, making its grand presentation as part of the event, introduced many of its highly anticipated new products and services. However, as we have become accustomed to in recent months, after this event, the company received visitors visiting its store. to Turkish citizens made a little surprise (!).

After the event, Apple updated its store page and increased the prices of all its products. incoming with an increase along with the starting price of the latest iPhone series, the iPhone 13. Increased to 22,499 TL† So, how did the price of the iPhone 13 compare to dollars and inflation? Apple with new prices How much has it increased its profits? Let’s take a closer look at the graphics.

How did the price of the iPhone 13 change according to the dollar and inflation?

In this article we will base standard iPhone 13 128GB model the first day it went on sale in our country 11,999 TL It had a price tag. The dollar rate divided by the Central Bank of the Republic of Turkey at 3:30 p.m. on October 1 8.86 TL While the monthly inflation rate in October, 1.25% declared as.

In the chart we’ll be going through shortly, the dollar rate, iPhone 13 price, and that month’s announced date on the first day of each month. monthly inflation we base it on. We then added together the monthly percentage increases and compared the total monthly percentage increase in these three items. The resulting table was as follows:

• (Each dot represents the 1st of each month, the last dot represents June 6)

What does this table say? Is Apple cheating on us?

As we can see from the table, Apple always watches prices in line with the dollar exchange rate. The pace of inflation is not reflected in iPhone prices, even as Apple’s costs rise in Turkey. In addition Between iPhone prices and the dollar rate There are also differences such as:

From October 1 to June 6

• Increase in dollar rate: 89.16%
• iPhone price increase: 87.50%
• iPhone price/dollar exchange rate difference on October 1: 1,354 times
• iPhone price/dollar exchange rate difference on June 6: 1,347 times

Based on the chart and the data above, Apple’s prices in Turkey Despite the increase, his profit is decreasing by the day. we can say. However, if we consider that inflation has increased the cost of Apple Turkey, we can say that this win rate has fallen much more.

Apple’s increases and discounts since October 1 and iPhone 13 prices:

• November 26 walk: 14,999 TL
• December 17 walk: 21,499 TL
• December 24 discount: 16,299 TL
• March 8 walk: 18,999 TL
• June 6 walk: 22,499 TL