A significant portion of Spotify users use the platform to listen to podcast content. With the feature that the platform launched on Tuesday, some Responding to podcast content has become possible. These reactions are similar to the reactions we see on YouTube.

Control over comments on content is about content owners will be. Content creators can respond to and like comments. They also have control over which comments appear on their page.

Competition with YouTube will become fiercer

With this function Spotifywill further increase competition with YouTube in the podcast listening space. Spotify had previously begun testing video podcasts and had a broad launch in 2022. According to the company, it is currently on the platform more than 250 thousand There are video podcasts.

With the comment feature, Spotify wants to give content creators more ways to build communities. It is thus possible to create a listener base and increase the number of listens to podcasts. According to the company’s data, users who engage in this type of interaction. the content they interact with Four times more likely within 30 days re-evaluate.

This feature will be optional. Because it will take some time to use this feature Spotify There are also several alternatives in the works for content producers. The commenting option will be expanded to all Spotify users in the coming month.