Movistar and Orange have enabled TrustPid in Spain, the token that can identify users of mobile operators during navigation. personalize your ad. The discovery was made by Broadband and comes shortly after Vodafone and Deutsche Telekom began testing this “super-cookie” in Germany that allows them to track users and sell information to advertisers. In your case, there are no plans to expand it to Spain.
The “super cookies” commitment is largely explained by the scenario the cookies are facing. Some browsers like Safari, Brave or Firefox already block them, and Google Chrome has announced that it will do so starting next year. Faced with this horizon, operators decided to take advantage of the situation and test TrustPid, a technology that allows ad networks to be maintained based on each user’s personal interests.
It basically manages assign each user a fixed IP, follow you and set your preferences. All with the aim of developing business profiles that can later be of interest to advertisers. It does not reveal the exact identity, but is a valuable source of browsing information and stores data at the mobile Internet provider (ISP) level.
Key: advertising business
TrusPid explains in its privacy policy that the information it processes includes mobile phone number and IP address. “These will be used by your network provider, such as Telefónica or Orange, to generate a pseudonymized network identifier based on which we have generated your unique pseudonymous token (Truspid). The IP address will be considered traffic data, which is personal data processed during the provision of telecommunication services,” he said.
When analyzing the API code of TrustPid, they found a list of servers in Broadband with different companies, which allows to control which operators are participating in the initiative. appears in “Telefonica Research and Development” One for Movistar customers and another for Orange customers. They have contacted both companies at Xataka Móvil, but have yet to make a statement.
If you are a Movistar and Orange user and you have TrustPid enabled, yes you can disable it relatively easily. Web browser settings do not allow disabling or blocking, and IP address hiding does not work either. To achieve this, you must directly revoke consent through the data protection portal activated for this purpose.
Access examples with Movistar (left), Pepephone (middle), and O2 (right).
How? First you will need to access the TrustPid website over the Movistar or Orange mobile data network—WiFi not working—and hit the “Verify me” button. In addition to allowing access, it will also give you the possibility to stop the service. If we try with mobile networks of O2 or Simyo with coverage of Movistar in the first case and Orange in the second case, it sometimes allows us to access to stop the service, but most of the time it hangs.
If we try it with a link from Yoigo or PepePhone, Grupo MásMóvil, it will tell us: “access failed” because the mobile connection provider is not yet part of TrustPid.
via | Engadget Mobile