Launched in 2014 as a feminist alternative to Tinder Bumblebeemade ‘anti-virginity’ ads in May with an advertising campaign. Virginity here was not about not having sex at all, but about the trend of abstinence from sexuality that is spreading more and more, especially among women. You guessed it, the advertising campaign lynched eaten and the company apologized.

This crisis that Bumble is experiencing is actually The crisis in the dating app market It was a problem. Dating apps, which are expected to evolve over time under normal circumstances, have entered a crisis due to both negative experiences and the declining number of paid users.

Half of users have a negative experience

According to Bumble’s financial reports this month, the company’s revenue 30 percent has declined. Match Group, which includes popular apps like Tinder, Match.com, OkCupid and Hinge, also announced that the number of paying users is declining. On the other hand, the Pew Research study revealed that more than half of users had a negative online dating experience.

According to the same research, application users 52% While they claim that they have encountered someone who is trying to scam them, the problems of female users are more serious. While 57% of female users say that online dating is not safe enough or not safe at all 85% He also stated that the people they said were not interested kept trying to contact them.

According to researchers, in addition to these problems, there are also changing approaches. dating apps It is effective in the crisis it is in. People prefer to date the old fashioned way by meeting in person.