Turkish Statistical Institute (TUIK)has announced the results of the Household Information Technologies (IT) Usage Survey 2024. According to the research, Internet usage percentage in Turkey While this percentage was 87.1% in 2023, it rose to 88.8% in 2024. In particular, men’s internet use exceeded that of women (85.4%) at 92.2%.

Research, Usage rates of e-government services showed that it also increased. In the past twelve months, the percentage of individuals who benefited from public services via the internet was 73.7%. This percentage was 80.7% for men and 66.7% for women. While individuals in the age group of 25 to 34 years showed the most interest in e-government services with 92.1%, this percentage in the age group of 65 to 74 years remained at 25.6%.

WhatsApp was the most popular application in Turkey

Social media and messaging applications between WhatsApp It stood out as the most used application with 86.2%, followed by YouTube with 71.3% and Instagram with 65.4%. While WhatsApp usage among men topped the list with 89.5%, among women this percentage was set at 82.9%.

Clothing and accessories became the first choice in e-commerce

Percentage of people who shop online In 2024, it was 51.7%. The most preferred categories at these stores were clothing, shoes and accessories. While 76.7% of e-commerce individuals shopped in these categories, this percentage rose to a high of 83.0% among women. Men mainly ordered from restaurants and fast food chains.

Internet users While 47.9% prefer internet-connected televisions, internet-connected home appliances such as robot vacuum cleaners and smartwatches are also becoming more common. In addition, 89.2% of people who bought a mobile phone or computer online named price as the most important criterion.