IFA 2024: HONOR unveils world’s thinnest foldable smartphone and other AI-powered devices.

HONOR also brings industry-leading innovation and AI capabilities to the HONOR MagicBook Art 14 and HONOR MagicPad 2.

Global technology brand HONOR announced its cutting-edge hardware capabilities and innovative AI-powered privacy collaboration architecture at IFA 2024, highlighting its commitment to cutting-edge technology and data protection in an increasingly digital environment.

The event also saw the debut of the company’s latest flagship devices equipped with intelligent technologies, including the HONOR Magic V3, the world’s thinnest foldable smartphone; the elegant HONOR MagicBook Art 14 notebook; the innovative digital canvas HONOR MagicPad 2 and the stylish health tracker HONOR Watch 5.

«Artificial intelligence is fundamentally changing our industry, enriching and creating new experiences that enhance the creativity and productivity of consumers around the world. As a provider of intelligent devices, we can deliver personalized, intuitive, and secure AI experiences. With our new flagship devices, we aim to provide consumers with magical, human-centric experiences.” said George Zhao, Global CEO of HONOR.

During the presentation, the brand also spoke about its collaboration with Google Cloud.We are pleased to deepen our partnership with HONOR.” said Matt Waldbusser, general manager of global AI solutions and consumption at Google Cloud. “By combining Google’s AI models and cloud technology, HONOR enables Magic V3 users to experience new and exciting AI capabilities in their daily lives.“.

HONOR Magic V3: The thinnest foldable in the world with reliable performance

Continuing to push the boundaries of what is possible in foldable devices, the company has introduced the new HONOR Magic V3, the world’s thinnest foldable phone with enhanced durability, battery, display and AI capabilities for users.

With a folded thickness of only 9.2 mm and an ultra-light weight of 226 g, this device rivals traditional flagship phones in terms of thinness and portability. This breakthrough is achieved through the careful use of 19 innovative materials and 114 microstructures, ushering in a new era of precision and lightness for foldable devices.

In terms of design, this device’s octagonal, diamond-cut camera module perfectly combines the architectural beauty of dome designs with technological innovation, adding a touch of elegance and style to its overall appearance.

Not only is this foldable smartphone durable, but it also features a special fiber in its body that increases impact resistance by 40 times compared to other flagship phones, while reducing the thickness of the back cover by more than 30%. Equipped with the HONOR Super Steel Hinge, the device can withstand up to 500,000 fold cycles and has received the SGS durability certification. In addition, it features the HONOR Super Armored Inner Display and a scratch-resistant Nano Crystal Screen, ensuring it is ready for everyday use.

Equipped with a 6.43-inch external screen and a 7.92-inch foldable internal screen, this mobile phone offers an immersive and visually pleasing experience. Designed for user convenience and comfort, it includes innovative eye-friendly features such as the world’s first AI defocus technology, 4320Hz risk-free PWM brightness control, dynamic dimming, circadian night display, and natural tone display.

In addition, it is equipped with a third-generation 5150mAh HONOR Silicon Carbon Battery, as well as 66W HONOR SuperCharge wired charging and 50W wireless charging, providing users with a smooth and hassle-free mobile experience.

With the innovative HONOR Falcon Camera System, comprising a periscope (long-range), telephoto lens, 50MP main camera and 40MP ultra-wide-angle camera, the device promises unrivalled image quality and versatility for consumers looking to take stunning photos with their smartphones.

Likewise, the HONOR Magic V3 offers a host of intelligent features including Magic Portal on foldable devices, as well as on-device AI-powered photography features such as HONOR AI Motion Sensing for quick shots and HONOR AI Portrait Engine for enhanced portraits.

Finally, in collaboration with Google Cloud, HONOR offers a range of productivity tools with features supported by Google AI models and cloud technologies, including HONOR AI Eraser, Personal Translation, and translation tools in HONOR Notes. These innovations underline HONOR’s commitment to a new era of AI-powered versatility and productivity that meets the evolving demands of business and professional users.

HONOR MagicBook Art 14: An elegant journey to the future of AI-powered productivity

On the other hand, the HONOR MagicBook Art 14 stands out with its grape leaf-inspired design and satin enamel finish, combining lightness and advanced technology. Weighing around 1 kg and measuring only 10 mm thick, this computer has a lightweight magnesium alloy body and a titanium keyboard, as well as AI features and reliable hardware and software solutions to deliver exceptional performance and an optimal gaming experience.

Equipped with an advanced modular camera design and detachable magnetic setup, this device enhances privacy and adaptability while delivering an immersive viewing experience. Its 14.6-inch HONOR FullView Touchscreen with 3.1K resolution and 97% screen-to-body ratio delivers exceptional visual quality, the best in a 14-inch laptop.

Demonstrating its commitment to user well-being, the display features advanced eye-protection technologies such as 4320Hz PWM dimming, dynamic dimming, and e-book mode for comfortable and safe viewing. Additionally, in collaboration with Microsoft, the team offers access to advanced Copilot features such as email management, data analysis, and real-time transcription and summarization, increasing productivity and efficiency.

Additionally, this device improves energy efficiency and features AI-powered Turbo OS 3.0, which optimizes power consumption by analyzing user behavior and fine-tuning performance strategies to ensure the laptop is productive and reliable.

Equipped with HONOR Spatial Audio and AI, the HONOR MagicBook Art 14 delivers realistic audio through spatial reconstruction and advanced equalization. Its enhanced two-way microphone, supported by AI algorithms, delivers superior audio capture and noise reduction, ideal for meetings and interviews, enhancing the quality of communication and collaboration.

As for the processor, the high-performance Intel® Core™ Ultra 7 155H, the HONOR MagicBook Art 14 uses heterogeneous cores, including six high-performance cores, eight efficiency cores, and two low-power cores with a frequency of up to 4.8 GHz. This allows it to handle complex tasks with excellent multitasking and energy efficiency. In addition, it provides double the GPU performance and a 70% increase in AI performance, making it a solid option for those looking for high-performance computing.

In addition to its versatility, this laptop is equipped with multiple ports including Thunderbolt 4, USB-C, USB-A, HDMI, and a 3.5mm headphone/microphone jack, enhancing the overall convenience and providing a smooth user experience. Likewise, with its heterogeneous battery design, the HONOR MagicBook Art 14 series improves space utilization by 30% while delivering 60Wh of capacity, extending battery life for users.

HONOR MagicPad 2: Seamless Integration of Productivity and Entertainment

The HONOR MagicPad 2, also unveiled today, stands out for its slim design: the body is 5.8 mm thick and weighs only 555 g, making it the ideal travel companion.

It features a 12.3-inch HONOR Eye Comfort Display with a 144Hz refresh rate, delivering a smoother and more responsive visual experience across a variety of content. Additionally, being TÜV certified twice, the tablet provides optimal eye care with cutting-edge innovations such as AI Defocus Display, 4320Hz high-frequency PWM control, Circadian Night Display, and dynamic dimming features.

This tablet stands out for its design and sound quality: it is IMAX Enhanced certified, guaranteeing high-quality images and sound with DTS standard, and offers cinematic entertainment with Disney+. In addition, it includes HONOR Spatial Audio technology, which expands the sound field by 25% compared to its predecessor, enriching the listening experience.

On the other hand, thanks to the Snapdragon 8s Gen 3 platform, this tablet handles everything from office tasks to gaming with ease. The 10,050 mAh battery and 66W fast charging provide a powerful and efficient backup, ensuring peace of mind during work and entertainment.

Likewise, the HONOR MagicPad 2 runs on the new MagicOS 8.0, which with advanced AI capabilities offers an intelligent, unique, and personalized experience. For example, the Magic Portal feature integrated into this operating system anticipates interaction needs, allowing you to easily create schedules and tasks with just a long press and drag. Speech-to-text conversion, handwriting enhancement, and formula recognition are some of the AI-powered tools that greatly enhance the productivity of this device, allowing users to achieve more in their daily activities.

HONOR Watch 5: Lightweight Design and Advanced Features

Lastly, HONOR also unveiled the HONOR Watch 5, a lightweight and comfortable device weighing only 35g and measuring 11mm thick, perfect for all-day wear. The 1.85-inch AMOLED color display with a resolution of 450×390 pixels and a pixel density of 322 PPI supports full-screen touch control, providing a clearer visual experience.

The HONOR Watch 5 is equipped with a 480mAh HONOR Silicon Carbon Battery that provides 15 days of battery life. With Turbo X Smart Power Management technology, it ensures efficient use of power.

This watch also tracks key health metrics including heart rate and SpO2 (blood oxygenation) levels, helping users track their well-being in real time. With the AccuTrack positioning system, GPS accuracy is greatly improved, offering users more accurate activity tracking.

Colors

Inspired by the wonders of natural landscapes, HONOR Magic V3 is available in three colours: Reddish Brown, Green and Black.

Available in Emerald Green, Star Grey and White, the HONOR MagicBook Art 14 will be available in global markets soon.

HONOR MagicPad2 is available in two color options: Moon White and Black.

HONOR Watch 5 will be available in three colors: black, gold and green.

For more informationVisit the HONOR online store at www.honor.com.