Kantar’s Media Reactions 2024 report shows that advertisers His confidence in the X platform has diminished significantly. reveals. According to the research, 26 percent of marketing professionals are considering reducing their ad spend on X by 2025. This shows that ad revenue from X has fallen dramatically and trust in the platform is at an all-time low. Elon MuskThis is believed to be related to the massive drop in advertising revenue since the X acquisition.

According to the report The brand reliability of X It’s also striking how weak it is. Only 4 percent of marketers believe X is a safe advertising platform. This decline became even more pronounced after Elon Musk took over the platform. Concerns about hate speech and negative content have led many major brands to halt or reduce advertising spending. Musk’s controversial statements and legal action have exacerbated this situation.

X’s low trust score impacts advertising revenue

X has a very low “compared to other social media platforms”trust scoreWhile Google scores highest in brand safety with 39 percent, X falls outside the global top 10. TikTok and YouTube excel in innovation and safety.

In X’s advertising revenue This dramatic decline damages the platform’s credibility in the eyes of advertisers. The fact that major markets, especially Brazil, have taken a stand against X reinforces the platform’s weak position in the global advertising market. Advertisers’ decisions to reduce their spending, X’s Future Advertising Strategies can have significant consequences for the