Today is the day. Apple will present the iPhone 16 at 19:00 Spanish peninsular time and from Xataka we will prepare the best possible broadcast. Meanwhile, the predictions and rumors about the iPhone 17 continue to be more important than ever on a day like today.

Mark Gurman brought up an interesting point that makes more sense than ever if the planned iPhone releases for this afternoon are anything to go by: These iPhones will be in transit. The main course is the next generation.

Extending continuityOne of the keys to Apple’s success is to not be a disruptive company at all. The iPhone is an iterative phone, a device of improvement that comes in moderation. Don’t touch what already worksthey say.

But in a sector like technology, innovation becomes necessary and Apple has been caught in the bull market more than once. Artificial intelligence has been a prime example. Apple is late and while iPhones today feature related functionality, we won’t hear from Apple Intelligence until 2025.

Without AI, new iPhones will lose their powerSome sales forecasts pointed to a new cycle change with the iPhone 16. These forecasts were based on the possible interest of potential consumers in these new iPhones with AI functions, but the reality will be different, at least at launch.

“The biggest problem may be the technology itself. First of all, the new iPhones will look almost identical to last year’s models. Sure, there will be some minor updates to the camera and other features, but nothing that’s compelling consumers to upgrade that much. We’re not going to get a new design this year,” Mark Gurman said.

Apple Intelligence will not be available in the first stable version of iOS 18, and this has an immediate translation: the iPhone 16 will look very similar to previous models.

This is nothing new, and it has never stopped Apple from continuing to sell phones, but perhaps it would be risky to consider a “cycle change” without radical changes with the next generation.

The real change of the cycle.Since mid-year, excite This is high with the iPhone 17. It is still early to confirm the rumored information, but everything points to a significant generational change, similar to what we experienced with the iPhone X generation.

An iPhone 17 Air, thinner than ever, with a groundbreaking design, with the aim of reviving sales of a company that continues to have a fundamental weight in the sector but that is threatened and left behind in markets such as China. The national product is gaining more strength than ever.

At Xataka | The iPhone 16 will not be alone. Huawei will present the triple folding almost at the same time