Apple announced the event everyone has been eagerly anticipating with the event it held last week. iPhone 16 family officially launched. The phones, which feature major innovations, opened for pre-order in many countries, including Turkey, on Friday, September 13. As every year, pre-orders are sold out in many places and deliveries have increased to 5-6 weeks.

However, the information showed that Pro, Apple’s best-selling model, did not have a good start this year. Information about sales, known from analyst Ming-Chi Kuo came.

iPhone 16 sales fell short of expectations at 37 million units

According to data based on Kuo’s supply chain research and delivery estimates from Apple’s online store, iPhone 16 Pro and iPhone 16 Pro Max sales are: lower than expected remained at the same level.

Data shows that total sales of the series began in the first weekend after pre-orders began on September 13. There are approximately 37 million showed. This is compared to the first weekend of the iPhone 15 series. This represents a decrease of approximately 13%. If we look at the phones individually, there is a 27% decrease in Pro and a 16% decrease in Pro Max. Both phones sold 9.8 million and 17.1 million units respectively.

Kuo stated that the main reason for the decline was the decrease in demand for Pro models. For this reason, Increased interest in standard and Plus models. According to the famous analyst, iPhone 16 will increase by 10% 7.3 millioniPhone 16 Plus Increased by 48% 2.6 million sold. This means that they outsold the iPhone 15 and iPhone 15 Plus in the first weekend. However, these sales still don’t make up for the low demand for Pro models.

Another reason for the decline is that phones It won’t come with artificial intelligence features directly The company said it designed the iPhone 16 series for “Apple Intelligence,” but said those who bought the devices would have to wait for iOS 18.1, due in October, to get access to these features. Naturally, this drew backlash from customers.