Market research firm Counterpoint Research has produced a remarkable report on the smartphone industry. research conducted. As part of this research, the company examined the best-selling brands in August 2024. Xiaomi leaves Apple behind detected.

According to Counterpoint Research’s research, Xiaomi’s sales volumes are the latest August 2021It saw a significant rise in the market and placed the company in the position of the second best-selling phone brand. This situation 3 years later It’s happening again. In the meantime; Let us also inform you that Xiaomi is registered as the brand that has seen the most increase in its turnover in the first half of 2024.

So how did this happen? How did Xiaomi surpass Apple?

If you look closely at the chart above, that’s from Apple every year in the summer You will see low sales. This situation also occurred in the summer of 2024. In parallel; Xiaomi sales with a constant acceleration The increase has led to the current situation.

This is not surprising, however. After all, Apple usually sells its brand new iPhones will announce in September. The brand’s sales increase accordingly, and as the new model approaches, sales decrease. Of course, while all this was happening Samsung is generally at the top It is also useful to share your knowledge. Although Apple outperforms Samsung from time to time, this situation cannot be permanent.