While the conflict between social media platforms is growing every day, Facebook offers its employees today. an interesting guide came. The company sent the platform’s flow page in the directive it sent to its employees. In the instruction to TikTok . to emulate found it.

In the directive sent out in April and recently shared with The Verge, the head of Facebook, Tom Alison, said that instead of prioritizing posts from accounts that people follow, the head of Meta. no matter who it comes from He wanted it to be intense. In addition, it was desirable that the separate applications of Messenger and Facebook would be reunited.

Company aims for ‘discovery engine’ development

After contacting Tom Alison for the said directive, The Verge received important information directly from Alison. Alison says Facebook’s new target is a “discovery engine‘ he explained that he wanted to improve. The term was previously mentioned at the latest investor meeting by CEO Mark Zuckerberg.

Alison also admitted that the company was late in recognizing TikTok’s competitiveness. Alison said one of her biggest misconceptions about TikTok is friends’ posts. function to appear in a separate tab He shared about it. Alison had this to say about this:

“What we didn’t fully embrace or see was how ‘social’ this format could be.”

So what’s changing on Facebook now?

Facebook application is now at the top of the homepage after this phase. It will start with Stories and Reels videos.† These include Facebook and Instagram posts, which are displayed by Facebook’s discovery engine. In addition, it was mentioned that the messages will appear in the top right of the application.