Googling, in summaries created by artificial intelligence Ads are displayed. AI overviews These summaries, called Google searches It is made for users and allows users to get information quickly. With the new application, Google introduces search results pages organized with artificial intelligence, as well as AI overviews.

Google by showing ads on AI Overviews plans to commercialize this feature. Users will see ads marked with the “Sponsored” tag in AI-generated summaries for certain searches.

Google’s new advertising strategy

Ads available Google Shopping and are pulled from search campaigns and presented in summaries alongside other content. In addition, these summaries sometimes contain links to relevant web pages. This move by Google aims to prevent users from turning to other alternatives.

Google AI overviews Although it managed to grab users’ attention, this feature received some criticism. AI Reviews may occasionally cite unreliable or outdated sources and provide misleading information. To prevent such situations, Google has taken measures such as limiting responses to current events and health topics.

Google internal data According to AI Overviews, it has become especially popular among users aged 18 to 24 Increased interaction with Google Search. While Google’s new advertising strategy gives users access to more relevant content, it also poses the risk of traffic loss for publishers.