YouTube is releasing major updates to its short video platform Shorts. Video length, one of the most requested features by users, is now extended to three minutes. New Shorts duration Valid from October 15 will be.

This update was made to compete with TikTok’s long video options. Short YouTube video format It is seen as part of an attempt to make it more striking.

YouTube’s diversity strategy

At the same time content producers The new template feature announced by YouTube Thanks to this feature, they can make their videos faster and easier with trending sounds. Template function We can say that it parallels similar features on TikTok. This allows users to create their own videos faster by drawing inspiration from existing content.

These steps are considered an important step that YouTube has taken to make the platform more attractive. YouTube also took into account that some users are interested in longer format content. Users, ‘Show fewer Shorts’ option As a result, they will encounter fewer short videos on their home pages. YouTube will therefore be able to better meet expectations by increasing the diversity of its content.