Facebook, Attracting Generation Z to your platform The new changes will place more emphasis on local community information, videos and Facebook groups. Meta wants to compete with applications such as TikTok and Instagram to attract the attention of young people.

Facebook needs to make it easier for users to access local content A new tab called ‘Local’ he adds. The local tab allows users to find local content such as events near them and products for sale in one section.

The new design will focus on entertainment and local content

MarketplaceIt collects local content such as , Groups and Events in one section. For example, enabling local groups to respond quickly to events such as natural disasters makes it easier for users to come together in social solidarity. This feature, which will initially only be available in select US cities, will be available to all users over time.

Discover tabaccording to users’ interests will provide personalized content recommendations and will encourage users to spend more time on the platform. Meta aims to capture the attention of young users, with a particular emphasis on videos and Facebook groups. While videos capture the attention of young people with their short and interesting content, Facebook groups It will increase social interaction by bringing together users with common interests.

Discover tabIn the redesigned app, it will appear as the fifth button in the bottom navigation bar on iOS (in the top bar on Android) and in the middle of the app. The Video tab on Facebook is being updated with the introduction of a full-screen video player that allows users to watch short, long and live videos in one place. For Facebook groups a new artificial intelligence feature comes too. The “Group AI” presentation helps group members find answers to their questions, including those that have already been asked.

Meta wants to attract the attention of young people again by offering fun and interesting content so that they spend more time on the platform. Whether it will be successful in this regard is awaited with curiosity.