fire phone The said smartphone was launched in 2014 under the leadership of Jeff Bezos.

Amazonwanted to compete with giants such as Apple and Samsung with this smartphone, but things did not go as expected…

Fire Phone was actually equipped with very innovative technologies for that time.

The device provides users 3D screen experience It even had a feature that allowed users to use the camera to recognize objects and purchase them from Amazon.

Amazon makes Fire Phone not just a phone, but also A tool that will change purchasing behavior He wanted to position himself as.

Other hardware features of the Fire Phone were also compatible with the standards of the period. It wasn’t bad.

It had technical details such as a 4.7 inch screen, Snapdragon 800 processor and 13 MP camera.

However, the launch price of the phone $199 It was at a very high level, which actually meant a high risk in a competitive market.

Amazon’s Fire Phone adventure ended and it was taken off the market within a year. Why did this adventure last so short?

The first problem was the price. While Amazon is known for its strategy that often undercuts its competitors’ prices, the price of the Fire Phone is comparable to competitors’ more expensive devices, such as the iPhone and Samsung Galaxy. keep at the same level It was a big deal.

Although brands like Apple and Samsung have a loyal user base, pulling for an expensive Amazon phone It was quite difficult.

Price after six weeks for $0.99 The fact that they had to drop it made things worse….

This led to consumers distrusting the product Raising the price to a level that is almost free It was a counterproductive strategy.

Another problem was that the application ecosystem was quite limited.

Fire Phone, Amazon’s own operating system Fire operating system He cooperated.

So this prevented the phone from accessing the Google Play Store and blocked Amazon’s own app store. to remain limited causes.

Such as Gmail, YouTube and Google Maps from Google Lack of popular apps It created a huge disadvantage for the consumer, which seriously affected the user experience.

Although the 3D-capable screen is introduced as one of the phone’s biggest innovations, this screen Provides no benefit in everyday life Therefore, it was considered unnecessary and excessive by the majority of users.

Amazon’s late entry into the smartphone market was also a major problem.

Brands like Apple and Samsung have already won the loyalty of users, and therefore Amazon has the opportunity to gain a foothold in this market. make a revolution It was necessary.

However, Fire Phone is neither hardware nor software. He did not have the ability to create the revolution…

To summarize: Fire Phone was launched by Amazon with big dreams, but A loss of $170 million It became an expensive device.

Incorrect pricing, limited app supportcould not get the expected attention due to reasons such as wrong marketing strategies and late entry into the market, and disappeared into the dusty pages of history as a failure in the history of the technology giant.

Our other content that may interest you: