May 8, 2025
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Why did Google Dodgeball, the Foursquare of its time, fail? (It paves the way for more success!)

  • October 14, 2024
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dodge ballwas founded in 2005 by Dennis Crowley and Alex Rainert as a sort of mobile social networking platform. The main purpose of Dodgeball is to allow users

dodge ballwas founded in 2005 by Dennis Crowley and Alex Rainert as a sort of mobile social networking platform.

The main purpose of Dodgeball is to allow users to share location data with their friends via SMS “Where are you?” the question was to move it to the digital world.

Google noticed this innovative project and purchased it from Crowley and Rainert.

During this period there are more smartphones It wasn’t common yet.

Location-based services It was just developing.

For this reason, Dodgeball is quiet has great potential was considered.

However, despite Google’s support, Dodgeball was unable to make the expected debut.

That’s why Dodgeball wasn’t a success There were a number of reasons.

The first of these is Dodgeball’s main method of communication. It was location sharing via text message.

Because smartphones and GPS technologies were not yet developed at that time. The user experience was also quite limited. This has been an obstacle to the widespread use of the platform.

Moreover, Dodgeball is popular among users. complex and difficult to use Perceiving it as a system was also a big problem.

Receiving notifications via SMS is difficult for many people. it wasn’t practical and similar location-based services also began to develop rapidly at that time.

It was also said that Google did not show enough interest in the project.

Dodgeball’s founders say Google introduced the project that he did not invest enough and acted indifferently they stated.

So much so that Dennis Crowley said in an interview that Google was only working on the project while he was working on Dodgeball. hire engineers He even said he thought he bought it.

According to Crowley, Google’s main goal is not to expand the project, The goal was to involve the technology team.

In summary, although Dodgeball is an innovative idea, due to bad timing, limited technology and Google’s disinterest failed.

Dennis Crowley, after leaving Google By founding Foursquare Dodgeball realized its dream on a different platform and achieved great success this time.

Dodgeball is in history, not realizing one’s potential It turned out to be an interesting initiative.

Source: Failed, ZD Net

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