How did Microsoft’s smartphone for young people turn into a failure that cost the company billions of dollars?
October 26, 2024
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Microsoft designed a product for young people in 2010. Hate It launched a smartphone series called. A social media-focused experience This model aimed to improve young people’s social
Microsoft designed a product for young people in 2010. Hate It launched a smartphone series called.
A social media-focused experience This model aimed to improve young people’s social media experiences and be a device they would enjoy using.
The Kin series was designed as a device that allowed young people to easily access their social media accounts and quickly share photos and messages.
In this direction, Microsoft Kin One and Kin Two It launched two different models called .
These models, With its compact design and physical keyboards It stood out and was primarily focused on instant messaging and had a user interface optimized for social media updates.
Although Microsoft planned to attract social media enthusiasts with these phones, things didn’t go as expected.
The main reason behind Kin’s failure is the phone’s operating system. quite complicated would happen.
Microsoft did not use the full version of its own operating system, Windows Phone 7, on the devices and instead The technology it inherited from a company called Danger He combined them and offered other software.
This makes the phone incompatible with other smart devices and limited user experience led him to present it.
Kin couldn’t really become a smartphone with the limited features it offered.
However, for these phones sold through Verizon, users use expensive data plans had to subscribe.
This is especially true for a product aimed at young people. it was a big disadvantage because the cost of these plans was quite high.
If this is the case, users are in similar price ranges. devices that offer much better hardware and features was directed…
Moreover, at a time when iPhone and Android phones are on the rise, Kin users Not offering an attractive app store This made failure inevitable.
Thus, Kin went down in history as a $1 billion failure for Microsoft.
Microsoft had made a serious investment in the Kin project.
The total amount spent by the company on this project, including the development of the devices, advertising campaigns and agreements with Verizon, is approximately 1 billion dollars He found it.
However, Kin’s launch only has… Sales stopped after 48 days and the project was canceled entirely.
In summary, Kin’s failure is Microsoft’s biggest mistake in the technology world. one of the biggest mistakes It went down in history as…
Emma Ortiz is a gadget expert and author at Div Bracket. She provides in-depth coverage of the latest and greatest in consumer technology, offering readers an inside look at the latest trends and innovations in the world of gadgets.