According to Counterpoint Research, iPhone 15 from Apple While it led global smartphone sales in the third quarter of 2024, the iPhone 15 Pro Max and iPhone 15 Pro were left behind. This quarter is notable for the fact that, for the first time, Pro models accounted for half of all iPhone sales in the third quarter.

Galaxy S24 remains in the top 10 for the third consecutive quarter; This means that a Galaxy S model has entered the top 10 since 2018. In total, the top 10 models accounted for 19% of all smartphone sales in the world in the 3rd quarter of 2024.

Apple occupies four of the 10 leaders, Samsung five and Xiaomi one position. There have been no significant changes in this range since last year, indicating that consumer preferences are quite stable.

One clear trend is the increasing interest in high-end smartphones, as evidenced by the narrowing of the gap between the base model and the Pro iPhone model. Apple’s marketing, payment options and trade-in deals have helped make the latest iPhones more accessible to a wide range of buyers, especially in emerging markets.

Galaxy S24 It also performed well, thanks in part to a focus on GenAI features that customers liked. Known for its affordable price and long software support, the Galaxy A series took four spots in the top 10, thanks largely to its popularity in emerging markets and its focus on affordable models.

Redmi 13C It remained in the top 10 thanks to its lower price and better features compared to Xiaomi’s predecessor, the Redmi 12C.

Overall, the iPhone 15 series led the global smartphone market in the third quarter of 2024 due to high demand and new features. Samsung’s Galaxy S24 and Galaxy A series also performed well, helped by the brand’s reputation and product range.