According to reports, Apple-branded TVs, if launched, will follow the new line of smart displays currently in development. 24 Channels with reference Bloomberg.

It is reported that these televisions may be released on the market in a few yearsIt depends on the success of smart displays. The first of these displays, an entry-level model aimed at a wide range of consumers, is expected to be released early next year.

Gurman suggested that the success of these smart displays could have a direct impact on Apple’s TV lineup decisions. If smart displays don’t become widespread, the company may have to reconsider its ambitions in the “smart home” appliance sector and perhaps delay its TV plans.

While Apple already offers the Apple TV set-top box, entering the premium TV market with its own hardware could unlock new revenue streams. However, such a move could conflict with the company’s focus on promoting the Vision Pro mixed reality headset, which Apple is positioning as a next-generation home theater device.

Apple has not confirmed any details about the rumored TV plans. Only later will it be possible to understand what Apple’s strategy towards this device will be, given the company’s success in the market and its future decisions.