It is a well-known fact that there are two kings in the smartphone industry. Apple and Samsung have always been at the top of this industry. Although other rankings are constantly changing, we have regularly seen these two brands in the top two for years. Of course, Chinese brands are getting bigger day by day, but they still can’t even come close to Apple and Samsung.

But we may see this change soon. So much so that, according to the Financial Times, Chinese smartphone makers plan to compete with Apple and Samsung by focusing on Europe.

Brands like realme, OPPOP and HONOR aim to sell more phones in Europe

Realme, OPPO and HONOR Companies like these have started to focus more on Europe. These brands were already experiencing an incredibly fast growth rate. However, their goal is to grow further on the continent and reach the level of Apple and Samsung. According to the information received To more than double their market share in Europe over the next three years they want.

Let’s go for realme, a popular brand in our country. The Chinese giant’s market share in Europe saw a huge growth of 275% between 2020 and last year. The company’s current plan is to expand over the next three to five years. market share above 10% rise above it. Let’s note that it currently has a 4% share. We know that HONOR is also on the rise. It even surpassed Samsung in foldable phones. But overall he was still well below that. OPPO also tried to stand out with its devices like Find X8.

This too much higher quality, high end phones They plan to remove it. Of course, we should not forget that customers in Europe are loyal customers of Apple and Samsung. Many of them have little to do with Chinese brands. Therefore, brands need to focus on marketing and spend much more money compared to other continents. Analysts estimate that marketing costs in Europe will be higher than in markets such as India 10 times more that it will happen.

Samsung and Apple continue to dominate Europe, especially in flagship devices. According to data, the two companies sold phones priced above $700 in the second quarter of this year. 94% of owner This is a very difficult amount to reach. Over time we will see if the Chinese companies we know with their more budget-friendly models will be successful in their plans. It is certain that they will not be able to reach Samsung and Apple, but by focusing more on the market, competition will increase further. This will ultimately benefit the customer.