WhatsApp Businesshas reached 200 million monthly users and continues to grow rapidly. However Marketing messages from companies from time to time by users is considered spam and this situation is becoming a greater source of inconvenience for users every day.

WhatsApp is developing new ways for users to provide feedback on the types of messages they would like to receive. Meta, users stop certain categories of messages or started testing buttons like “interested/disinterested” and “pause/resume” to restart them.

Business messages can now be checked

Now that this new feature has been tested, users can do just that messages such as “offers and announcements” They can indicate that they do not want to receive this. For example, they can start receiving messages again when they want to receive offers from brands during the next discount period or holidays.

companies, Marketing via WhatsApp’s APIcould send messages in authentication and service categories, but users did not have the option to choose between these categories. That is, a user who wants to receive order updates and authentication codes from an e-commerce site, stop marketing messages He didn’t have the option. This posed a major problem in countries that used WhatsApp as their main communication channel. Tested this function better control over messages will significantly reduce user discomfort. We can say that this new feature will be a balm for the bleeding wound.