It started as a sub-brand of Xiaomi that appealed mainly to young people, but grew into a popular smartphone brand with its affordable, powerful models. redmiannounced it would be renamed. With this rebranding we will see both a new logo and a repositioned smartphone series.

First of all, Redmi now has a new logo. As you know, Redmi didn’t have a unique logo until now. There was a simple Redmi text next to the Xiaomi logo. The new logo is again “REJECTION“, but now it has a unique font and color, and all letters are in capital letters. To be honest, we expected a more catchy logo to be introduced with the rebrand.

Here is REDMI’s new logo

Redmi has also made a change in the product range. The REDMI Turbo series will now be included in the high-end price/performance phone segment where the Redmi K series resides. It will be the biggest upgrade in the Redmi K series yet REDMI K80 The K series will be REDMI’s flagship series and will compete directly with the flagship smartphones of sub-brands from companies like OPPO and vivo.

Image shared for REDMI K80

So why has Redmi, or REDMI with its new brand, made such a change? Lu Weibing, head of Xiaomi Group’s smartphone division, admitted a fact that we all know and said that Xiaomi phones are no longer affordable, but “premium” models. The new REDMI phones are the same ones we have used for Xiaomi in recent years.affordable flagship smartphone brand” will be the equivalent of the expression. Of course, we will wait and see how successful REDMI will be in this regard.