According to new data announced by IDC, Apple will experience minimal sales growth in 2024 iPhoneDespite the significant improvement in the global smartphone market. Global smartphone shipments increased by 6.2% to 1.24 billion units iPhone it grew by only 0.4% in the same period.

Poor performance highlights issues Apple In key markets like China, where domestic competitors are gaining ground through aggressive pricing and technological innovations. Chinese manufacturers such as Xiaomi and Huawei are investing heavily in hardware and software development, as well as developing custom processors. Huawei recently introduced its new Mate 70 phone with its own chips.

Elsewhere, Android device makers collectively contributed to the market recovery, posting a 7.6% increase, mainly due to strong performance in emerging markets in Asia Pacific, Latin America, the Middle East and Africa. These manufacturers seem to have managed to offer more affordable devices with an average selling price of $295 compared to the positioning. iPhone You can buy premium Apple for $1,000.

Despite slower growth, Apple has maintained its position as the industry leader in terms of revenue thanks to its premium pricing strategy. Apple’s outlook could improve in 2025, with 3.1% growth for iOS devices projected compared to 1.7% for Android smartphones, according to IDC.

Overall, the recovery in the broader smartphone market was driven by pent-up demand for device upgrades in regions with low smartphone penetration. But even prominent features like generative AI have failed to significantly impact consumer demand or encourage early upgrades, which doesn’t bode well for Apple Intelligence’s impact on iPhone sales through 2025, IDC analysts noted.