If we look at other brands, we see that they produce many models with different features and appearance. However, this situation Apple Does not apply to.

existing model What strategy should Apple follow?

Apple prefers to maintain the simplicity of the brand by keeping the product range minimal.

iphone, Apple’s flagship It has become a well-known icon in the world of product and technology. Apple does not prefer this because creating a new model or sub-brand would risk splitting this strong brand perception.

Of course in addition “premium” As a brand, it focuses on perfecting one model series instead of multiple models. Releasing a new phone model can be psychologically seen as an attempt to appeal to different price segments. Since this would damage Apple’s image, they prefer to go further by putting it on one model.

It already produces products according to different needs.

Apple prefers to appeal to its products’ appeal to different user groups within iPhone models, rather than different model options. For example pro And ProMax models are aimed at users who want high-level performance. This means that it offers products that can meet every need without producing different models.

It is not right to think of this only as a strategy. Designing and developing a new model is serious business R&D investments It requires. Apple uses its resources more efficiently by focusing on improving its existing products and introducing new technologies. Otherwise, these resources can be distributed for the brand.

The new model carries the risk of failure.

Apple prefers to swim in shallower and safer water. The current success of iPhone Considering market share and market share, a new model could be an unnecessary risk for Apple. In our estimation, the company does not want to disrupt this stability and the trust it provides.

Besides this one Appleprefers to offer its range with products that meet different needs rather than with telephones. All these reasons reveal Apple’s success.

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