The speech shed light on the company’s priorities and future vision. 24 Channels He chose the most interesting answers of the Apple president to the questions posed to him in the broadcast wired.

Integrating Artificial Intelligence and Sustainable Development Goals

Cook emphasized Apple’s commitment to integrating artificial intelligence into its ecosystem and defined artificial intelligence as follows: transformational technologyIt’s similar to the multi-touch features that revolutionized smartphones and tablets.

Although the company does not plan to charge for the use of AI features, Cook acknowledged environmental issues related to power consumption of AI data centers.

But he expressed confidence that this conflict will be resolved through the introduction of renewable energy sources:

Apple will be a carbon neutral company by 2030.

Asked about working with AI leaders like OpenAI, Cook said Apple is focused on creating solutions that improve lives today: and powerful AI “still a long way off”.

Vision Pro and the future of augmented reality

Talking about the mixed reception to Apple’s Vision Pro headset, Cook described it this way: “A product for pioneers who want to buy tomorrow’s technology today“.

Despite sales being slower than expected, Cook remains optimistic about the device’s future, citing its growing app ecosystem.

Underlining Apple’s long-term interest in developing augmented reality glasses, he said that although the Vision Pro represents cutting-edge technology, its evolution in the form factor of AR is promising.

Smartphone longevity and screen time issues

Although Apple is experimenting with new device categories, Cook believes smartphones will remain the mainstay for the foreseeable future. However, he expressed concerns about excessive use of screen time:

If you’re looking at your phone more than looking into someone’s eyes, that’s a problem.

Apple continues to address these issues with features like Screen Time, notification management tools, and advanced parental controls to help users maintain a healthier relationship with their devices.

Apple’s role in healthcare

Cook emphasized the transformative potential of Apple devices in the field of healthcare, especially the Apple Watch. Originally designed to monitor heart rate, the watch now offers advanced features such as ECG and atrial fibrillation detection.

The Apple president shared stories of users whose lives were saved by notifications from Apple Watch and reassured that the company is committed to improving its healthcare offerings:

We are currently monitoring sleep apnea and working on long-term research projects. We are 100 percent committed to what we do.

Presentations of new products and personal thoughts

When it comes to product announcements, Cook has considered switching from live presentations to pre-recorded formats, as has been the case during the pandemic. He also realized the effectiveness of online presentations in reaching a wider audience.

Cook also touched upon his future at Apple and said that he would remain CEO for the duration. “The voice in my head won’t say: ‘It’s time’.

After joining the company in 1998, Cook emphasized his deep connection to the company, saying Apple was a defining part of his life and career.