Facebook, one of the most popular social media platforms in the world, a few years ago”Live shopping“. not accepted.

As such, Facebook made the anticipated decision for the Live Shopping feature. According to the company’s statements, the feature will be released on October 1, 2022. from cannot be used specified. Summarized; content creators and influencers, As of October 1 They cannot open live broadcast and sell products. So why did Facebook make such a decision?

Reason behind the decision, Reels

The Live Shopping feature, which was first introduced in 2018 and spread to many countries in 2020, is now part of Facebook. won’t happen. The company says the reason behind this decision is Reels videos. Developers will continue to focus on Reels features. However InstagramThe Live Shopping feature will remain in use for a while.

TikTok, which tries to emulate Facebook, also launched its own Live Shopping feature. TikTok Store This feature, which is called as ‘, reached Asian countries in the first stage and Europe and USA in the next stage. Strangely enough, TikTok Shop also didn’t get any attention in the US and Europe. TikTok has even pulled the feature from the US and Europe. Now Facebook has followed TikTok and made the same decision resembling.