These standards from Apple, which because of its privacy efforts shows as few ads as possible within its own device and operating systems, are about to change. According to a report by Bloomberg writer Mark Gurman In order to increase sales, the company will resort to various unconventional methods in the new period.

Application Tracking Transparency, which Apple introduced last year, allowed users to see which applications were tracking them with an instant on-screen notification and to block applications based on their preferences. While it is easy to use, this feature is the greatest weapon of today’s digital world. to targeted advertising it was kind of a blow.

Transparency of application trackingcaused many large and small companies to make losses:

Application monitoring transparency

The world’s largest ad-based companies Meta and Google’s applications are also not on the list. Millions of smaller developers have suffered serious losses as a result of Apple’s user-praised efforts. It’s difficult to give an exact figure on the extent of the damage, but Meta has statements of “billions of dollars.”

Ads will cover apps like the App Store, Apple TV+, News, Stocks, and even Maps on iPad and iPhone:

iPhone XS Max @MacRumors/YouTube

According to Mark Gurman, these ads will be scheduled based on the user’s benefit according to the application. In other words, the ad you see while searching for an application in the App Store is not the last product you searched the web for, but rather “recommendation ads” based on the type of applications you use .

More ads appear in the App Store:

Example of a keyword ad in search @Mark Gurman/Bloomberg

Currently, app developers can advertise for search terms like “basketball” or “calculator” in the App Store and appear at the top. In the new period, however, these advertisements will appear in more places – not as above. We do not yet have a clear picture of these locations. In fact, we will have access to more detailed images and information in both closed and open beta processes.

For now, the information is that ads in the App Store also appear on the Today tab and on the download pages of third-party apps.

Here are the points where you agree with the criticisms of Apple displaying ads on iPhones and iPads:

Steve Jobs Announces Placement of iAd Advertising Service, 2010 @David Paul Morris

• Steve Jobs said in 2011 iCloud will not contain ads, the current process points to the opposite.
• Most apps that show ads come directly from Apple. In other words, there is a contradiction in paying tens of thousands of TL and continuing to see ads in built-in applications.
• For advertising, Apple uses information from other apps you use and from your Apple account. No other developer can do this, but if Apple does, it’s a serious monopoly situation.
• Even if the ad personalization feature is turned off in the settings, basic data such as operator, device type, and last read will still be collected.

Finally, let’s mention that Apple’s annual ad revenue has reached $4 billion and executives want to increase this revenue to double digits in the new period. If we talk about numbers, this increase is at least 2.5 times more money; that means at least 2.5 times more/more effective/higher advertising.

Don’t forget to share your thoughts with us and other readers in the comments section…