The event, which was also held in a pre-recorded video format, was inaugurated by the company’s CEO, Tim Cook. channel 24 gathered the main points from the presentation.

iPhone 14

This year, the company showed four iPhone models at once:

• The basic iPhone 14 and iPhone 14 Plus model with slightly larger screens. both models lost SIM slot and now it only has an enhanced eSIM version. There is no other noticeable difference from the previous generation. Mostly company focused on software differencesadding a few new features – Crash Detection (detection of accidents and reporting to emergency services), satellite link Minor program updates for sending an SOS signal (it will not be possible to send SMS or use satellite Internet). Both smartphones have retained their “explosion” signature.
• iPhone 14 Pro and iPhone Pro Max received more innovations. Here, for example, a new 48 megapixel camera and traditional promises of the incredible results of their work, including in the dark. It replaces the “explosions” that have been the cause of complaints for many years. rectangular cut, not only physically, but also programmatically by adapting the interface. The area around it now expands to show various notifications, indicators, and tooltips. Also “delivered” new Bionic A16 processor It is based on 4 nm technology. Of course, all the functions and features of the previous two smartphones are available.
• No mini models this year – last year it failed in sales, and the company has decided not to take any more risks.

apple watch 8

There was something here to surprise the Cupertinians. First, the company showed off the expected Apple Watch 8 and Watch SE, and then suddenly presented the third model, the Apple Watch Ultra.

• The first two have not changed in terms of design compared to the previous generation. The most striking innovation is temperature sensorEspecially those who can find many applications and follow the dynamics of the change in the form of graphs. Information is read every 5 seconds and records changes with an accuracy of 0.1 degrees. Like the iPhone 14, it has a Collision Detection function that uses an improved gyroscope and a new faster accelerometer to determine the fact of an accident and notify emergency services.
• However, the most interesting is of course the Apple Watch Ultra – premium model with enlarged screen, increased reliability and autonomy. It is positioned as a sports watch especially for long walks in nature, swimming and doing sports. The 49mm case is made of titanium and features a flat sapphire crystal and custom bezel. protect the screen from impact damage. Not afraid of low and high temperatures. there is a clock additional programmable button, you can set the desired function on it. The Watch Ultra is also generously “stuffed” with various functions for athletes. Three custom straps are included.

AirPods Pro 2

Headphones are perhaps the poorest to upgrade this year. they are equipped with the new H2 chipIt now works twice as well, according to the manufacturer, which improves listening to music with Spatial Sound effect and Active Noise Cancellation mode (noise suppression). Adaptive Transparency mode Adjusts the volume of the music according to the surrounding environment. It analyzes space about 48 thousand times per second. Also now supplied with headphones Will put XS size nozzles.

The case has also been updated – Supports charging from Apple Watch, Lightning and MagSafe, and also has speakers for searching in the Find My app and a hole for attaching a strap.