Well-known analyst Ming-Chi Kuo, pre-request The new iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max and the results are interesting and probably expected.

According to this expert’s data, Apple’s segmentation has led to better demand for Pro models than standard models, but there is a problem with these models, and one in particular: iPhone 14 Plus doesn’t seem to be attracting attention right now.

Initial data not very promising for iPhone 14/Plus

Kuo noted that one of the factors that allowed him to detect whether demand was more or less high was the shipping times Apple flagged: more than four weeks “may reflect good demand” and in the case of the iPhone 14 Pro Max and iPhone 14 Pro these times are between five and six weeks.

In contrast, the iPhone 14 and iPhone 14 Plus will be available on launch day, reflecting “low demand”. In fact, according to these data, the pre-order demand for these new models is worse than the iPhone SE 3 and iPhone 13 mini.

Kuo states that Apple has decided not to release the mini model this year and not to release the Plus model this year. “However, the pre-order result for this new product is significantly lower than expected, which means that Apple’s product segmentation strategy for standard models is valid. fail this year“.

Therefore, it seems that demand is focused on Pro models; this is something Apple is pushing by offering standard models that are very similar to their predecessors. However, this may not meet the low demand for these latest modelsAccording to Kuo, it could result in a production interruption.

It will be interesting to see if the accounts will result in this new segmentation strategy which also causes prices to rise, but here it is. there are other factors no doubt this affects the initial demand.

Firstly, it’s inflation that affects consumption at all levels – the ‘top smartphone’ effect doesn’t help – but there are also details like: iPhone 14 Plus won’t go on sale until October 7th, a few weeks after her brothers. Maybe things will change by then but above all it will be interesting to see how sales move in the last quarter of the year.