Especially in recent years from social media This makes changes in the advertising strategies of brands stand out. One of these strategies is:cynicalAds. In such campaigns, companies choose a target for themselves and mock that target.

One of these advertising campaigns is Burger King’s in the United Kingdom was the campaign. This time, the target audiences were those not using the company’s mobile application. The hamburger chain is interesting and interesting that those who use the app are smarter. English humor expressed it in sentences that impressed him.

Those who applaud when the plane lands, those who wear fake glasses…

Burger King does not use the application in some ways in the advertising posters it puts up. to people who are criticized compared it. For example on the poster on the board at a bus stop, “We have the application in smart people. Other people are still reading this ad and have missed the bus so they can’t get home around dinner time.” he is writing. Not only that fast food gianton other posters”We apply to smart people. Other people applaud when the plane lands.” or “We have the application in smart people. Other people wear fake glasses.He used phrases like “.

In fact, such advertising campaigns generally do not attract customers, in a nice way While it’s planned, there has been criticism that Burger King’s ads accuse people who don’t use the app of being stupid. On the other hand, this is actually quite old. advertising logiccustomers by the company “Am I stupid? I’ll download it too, so what?” It can also be designed to act by saying. Because such sarcastic ads make the brand more attractive in the eyes of customers There are many studies that prove it.