Social media platforms, where most of us spend a significant portion of our day, are now both an entertainment and entertainment platform. shop has begun to turn into applications. So much so that leading platforms such as Twitter, Instagram, TikTok and YouTube allow us to buy products with such features and act as ‘shops’.

It now appears that YouTube will take another step in this regard. According to the Financial Times, the platform, which operates under the umbrella of Alphabet, is a short video format similar to TikTok. to shorts brings shopping features. It is also reported that a new commission system for content producers is in the works.

Users can shop while viewing Shorts

According to the published report, this move away from the platform comes after the economic downturn and a drop in advertising revenue. YouTube released a report on its last quarter in recent weeks, announcing that revenue was down 1.9%, falling short of expectations. That’s why the company has been experimenting with new ways to generate revenue lately.

Similar to TikTok and Instagram, YouTube’s new shopping features, which boost their e-commerce advancements, allow users to Shorts allow them to buy the products they come across while watching the videos. According to the information received, new features, 2023 will be available by the end of the year. In addition, the Financial Times adds that the platform aims to ensure that content producers who promote products receive commissions.

Finally, let’s add that the giant platform has made a separate revenue move for Shorts producers in recent months. Under this system, it was stated that content producers would receive a 45% share of the ads that appear between the videos. It was said that the remaining 55% will remain on the platform.