Amazon, one of the largest technology companies in the world, is one of the first that comes to mind when talking about shopping. With an announcement made today, the company has introduced a new feature that will take the shopping experience in its mobile application to the next level. One of the most popular social media platforms today Similar to TikTok attracted a lot of attention.

According to Amazon’s share on its official website, the name of the new feature “inspire’. With a major innovation in the mobile application that users may like, Inspire is currently open to select users in the US.

It will be possible to shop on Amazon, just like on TikTok or Instagram

inspire, By offering a TikTok-like stream It allows users to have a different shopping experience. To open it up even more, the feature is the one we see on most of the social media platforms. short video and photo It enables customers to discover content, products and ideas from influencers, other customers or brands. In other words, just like in the format that TikTok proliferates everywhere, it is possible to browse and shop in Inspire by constantly swiping down.

Actually, this feature was introduced a few months ago. Images shared revealed that Amazon plans to provide full-screen photos and videos for shopping in recent months. Today’s statement officially confirmed this. The only difference is the function icon at the bottom of the application. While the photos released in August showed a rectangle will take place, the screenshots shared today revealed that a light bulb has been used instead.

Users at the bottom of Amazon’s shopping app lamp You can use this function by clicking the icon. Then Customize the stream by choosing more than 20 interests will become possible. While the Inspire mainly focuses on the short video format, it will also display stills as we mentioned earlier. This is the new feature Blend of Instagram and TikTok makes it an experience. Interaction buttons are also located on the right side.

When users see something they like, they can reach the product with a pop-up and can add to cart. When the “View all details” section that appears on the screen is pressed, it becomes possible to access all information about the product. Amazon officials also state that with Inspire, customers can reach the things or ideas they want to buy with one click, and make shopping more fun and easier He says that he took such a step to make it happen.

When is it coming to Turkey?

According to information on Amazon’s site, Inspire is currently open to select users in the US. The company says the feature will roll out to all other US customers in the coming months. Unfortunately, for now it’s about when Inspire comes to Turkey and other countries. there is no information.

It is possible to say that Amazon took this step in order to attract and direct the attention of customers of applications such as TikTok to itself. As is known, brands can offer their products directly to customers in such applications. As such, Amazon may not be necessary this way. So, what do you think of the new feature?