Instagram, which is in fierce competition with Tiktok, which has reached hundreds of millions in a short space of time, seems to be uncomfortable with its own content producers who share Tiktok videos as Reels. Instagram is struggling with a shortage of original content due to the constant sharing of Tiktok videos on Reels.

Looking for a solution to this situation, Instagram wants to increase the amount of original content with three new features. Instagram reels found in the section TikTok The company is working on “smart sorting” to reduce its videos and will limit the distribution of Tiktok videos on Reels.

Instagram will feature original content

head of Instagram Adam Mosseric, explained the new features in the video he posted. That’s why the ‘Enough Instagram’concerning†after‘ Content and content created on different platforms and posted on Reels will be blocked from the user’s exposure. Users will create the video in Reels’ own video editor so that the account and video can stand out. In this way, content producers will have to produce a new video for Reels instead of sharing videos from different people or platforms directly.

Mosseri said content producers are very important to the future of Instagram, and said the ability to recommend and investigate non-genuine accounts. would be low also announced. The questions received were mainly “How will you understand the original content?The answer to this was again provided by the head of Instagram.

Adam Mosseri said they are not sure about the original content and went to Instagram to understand whether a content is original or not. classify features indicated that it will be added. This way the platform can be seen before the video. whether it is shared will be able to understand.