Apple will review the pricing policy of its smartphones due to low sales of the startup devices. This was reported by an insider on the Naver blog under the pseudonym yeux1122.

According to the expert, Apple drew attention to the unsatisfactory sales of the iPhone 14 Plus and decided to offer the next cheaper device in the series at a discounted price. So, if the 14 Plus is priced at $899, its successor, the iPhone 15 Plus, will be priced at $799. Thus, the device can attract the attention of a wide audience.

yeux1122 noted in his message that the IT giant can also make a price reduction for the entry-level smartphone model. In this case, the iPhone 15 could be priced at $699 instead of $799.

An insider emphasized that in 2023, Apple will continue to divide it into two categories of smartphones: entry-level models and premium flagships. The best models, which will probably be the iPhone 15 Pro, 15 Pro Max and 15 Ultra, will receive a powerful processor and an advanced camera.