As you know, the iPhone 14 Plus sells very moderately. Against this background, according to recent rumors, Apple may make the iPhone 15 Plus cheaper than the current model. Apple is now reportedly revising the iPhone 15 series in response to demand for the iPhone 14 Plus. Among other things, the company is considering reducing the price of the iPhone 15 Plus from $900 to $800 over the current model. However, the regular iPhone 14 currently retails for $800, so this change should also lead to the price of the iPhone 15 dropping from $800 to $700.

If Apple does this, it will be the very rare occasion in the company’s history where a new iPhone is much cheaper than before without a positioning change. It’s worth noting, however, that we got a sharp $100 increase in the iPhone 14 line, as the iPhone 14 itself starts at $800 versus the $700 requested at the launch of the iPhone 13. And before that, the iPhone 12 started at $600. That is, Apple increased the price of a standard iPhone by $ 200 in two years.

Also, keep in mind that many sources have said that Apple will widen the feature and price gap between the younger iPhone and the iPhone Pro. When the price of the iPhone 15 Plus drops to $800, the difference between this model and the iPhone 15 Pro will already be $200, if the iPhone 15 Pro does not increase in price over its predecessor.

Also, Apple can fix the problem in another way. It has the option to keep the prices of younger iPhones at their current level, but raise the prices of the iPhone Pro by $100, or the company could make the iPhone 15 and iPhone 15 Plus $50 cheaper than their predecessors, for example. and the old iPhone Pro is more expensive than its predecessors at the same $50.

It’s also worth noting that the information in this case was shared by insider yeux1122, who had both correct and incorrect estimates. It can be said that his words about carrying the new MacBook Pro to the beginning of 2023 are correct. As we noted earlier today, the fourth quarter of 2022 was the first fourth quarter of 22 years in which Apple did not introduce any new Macs.