Today, Apple sells four different AirPods models, starting with the second generation and ending with the improved AirPods Max. They are very popular among users, but they are not cheap at all – not everyone is ready to pay that much for headphones. Therefore, the company will correct this situation.

AirPods Lite

According to Jeff Pu, Apple expects demand for AirPods to decline in 2023 despite the overall success of this accessory. So, according to their data, deliveries will fall from 73 million units in 2022 to 63 million in 2023. This is probably why the manufacturer picked up a new, more affordable model to encourage consumers to earn and buy as much as possible.

It’s currently unclear exactly what the AirPods Lite will look like and what features it will have, but Pu describes them as a “lower priced product” to compete with non-Apple earbuds.

• With the launch of AirPods 3 in 2021, Apple retained the previous generation AirPods 2.
• It retails for as little as $129 in stores, while the AirPods 3 cost $169.
• Most probably, AirPods Lite will cost less than $129.
• Another option for Apple would be to lower the price of the second-generation AirPods even further, perhaps to $99.

In 2022, Apple introduced the second generation AirPods Pro with significant improvements, including better noise canceling and a new charging case with a U1 chip for Sensitive Finding. However, there is no word on when Apple plans to update the regular AirPods or even the premium AirPods Max.