“You traded your Rolex for a Casio,” Shakira says in her latest song with BZRP. The letter, which is a true example, fire Where the Colombian artist threw a few darts at his ex-wife Gerard Piqué degrading way A word that does not go unnoticed on social media for the Japanese watch brand.

Some excerpts from Shakira’s latest music material, which has over 30 million copies on YouTube, have everyone talking. From their breakup after an alleged infidelity by the football player, to the Treasury’s debt, and comparisons between Casio and Rolex.

It’s okay if they compare you to a Casio

As in almost all discussion platforms, the Casio and Rolex comparison has also become a topic of discussion. Inexhaustible source of messages on TwitterWith a large number of users (including accounts of various companies benefiting from this event) advocating the qualities of the watches of the Japanese brand.

“I’ve never seen a Rolex replicate or add to you.” “Shakira will excuse me but I have never seen a Rolex with small toys. Point to the Casios”. “CASIO (watches and keyboards) and (calculators) for life 😉”. These are some of the messages that can be found on the social network. the second is from Casio Educación’s own account..

The truth is, Casio watches have managed to establish a brand, even if they’re not super-luxury items that have recently risen in price. worldwide reputation owned by only a few brands. And we’re not saying that. Just look around us. Probably, once we or our parents had a watch of this brand.

The legendary Casio F-91W has a history of over 30 years and despite the fact that smartwatches are permanent, they remain a desirable object of millions of people. But the Casio phenomenon goes far beyond this inexpensive but robust option. What if people who can afford any Rolex choose Casio?

Casio F-91W

We’re not trying to advertise the brand, but this phenomenon is quite striking and we can’t let it go. As GQ puts it, celebrities and high profile people Bill Murray, Ed Sheeran, Jack Nicholson, Kristen Stewart, Barack Obama, Ryan Gosling and Bill Gates preferred Casio watches with prices not exceeding double digits.

What is the source of this brand that has managed to attract people from different socioeconomic strata? As the company explains on its corporate page, Casio was born under the name Kashio Seisakujo. It was founded in Tokyo in 1946 by a turner who wanted to start his own business, making pots, pans and bicycle generator lamps for a third party.

Yubiva

The company’s first major product wasn’t a watch or anything like that. It was basically a pipe called Yubiwa. cigarette holding ring and allowed the smoker to keep their hands free. Orders began to increase and Kashio Seisakujo founder Tadao Kashio decided to use the profits from this product to develop a much more sophisticated product.

After several years of work, in 1954 Kashio Seisakujo presented the prototype of an all-electric compact calculator, a prime example for the 1957 commercial launch of the world’s first compact electric calculator. This latest product was a real success, making offices more efficient and saving staff costs.

Casio’s compact calculator prototype

In 1957, Kashio Seisakujo changed its name to Casio Computer Co., Ltd. strong investment in development and research, also producing and launching increasingly advanced calculator models in its own factories. Growth seemed inevitable.

Casio calculators became known for their quality and high technology, which led the Japanese manufacturer to internationalize its business, opening offices in Zurich, Hamburg and New York. In 1970, Casio decided to list his company on the Tokyo Stock Exchange and convert its stake into stock.

The world’s first electronic watch (Casiotron)

After success in the calculator market, Casio entered a new market and launched it in 1974. world’s first electronic watch Equipped with an automatic calendar. Let’s remember that this era was dominated by quartz mechanical watches and Kashio had a great chance with this attempt.

The move was completely successful and the watch quickly became a success. Thus, this product has become one of the hallmarks of the new Casio. Other products such as handheld calculators, typewriters, fax systems and musical instruments have appeared over the years.

One of many Casio calculator watches

What do you do if you’re a company that makes great watches and great calculators? Casio’s answer was simple: watch calculator. The new product was released in 1980, along with a watch that included games, and three years later the G-SHOCK line of shockproof watches was launched.

The latest models of the G-SHOCK family

Over the years, the company has continued to innovate, leading in many cases. In 1999, for example, it launched the world’s first GPS watch, the SATELLITE NAVI, a clock with a built-in camera (2000) and a credit card-sized LCD digital camera.

Today Casio has an extensive catalog of alternatives like the F105W starting at $23. richer than $4,000Like the MRG-B5000 from the G-SHOCK series. It also operates musical instruments, calculators and medical products. Of course, all products of the brand have one thing in common: their proven reputation.

Images: SHAKIRA capture || BZRP Music Sessions #53 | Casio | Ajeet Mestry