The world of mobile applications, which has grown exponentially for years, was groundbreaking in 2022. For years lighting up the mobile world with data Data.ai (formerly App Annie)announced that consumer spending on mobile apps fell for the first time in 2022.
According to data from Data.ai, money spent on mobile applications will increase in 2022 compared to the previous year. decreased by 2%. The total expenses during the year are $167 billion took place as
The gap between games and apps is narrowing with subscriptions:
Until now, there has been a huge gap between game revenue and app revenue. However, now that the subscription system is available for almost every application, this gap is starting to close.
Spending on games is down 5% by 2022. 110 billion dollars took place as Spending on other mobile apps rose 6% to $58 billion.
Most paid apps (excluding games):
- TikTok
- YouTube
- tinder
- Disney+
- HBO max
- google one
- piccoma
- Bumble app
- Tencent video
- iQIYI
Disney+ is in a category of its own. (Pleasure) was the first. If you haven’t already subscribed to Disney+, you can subscribe to the platform by clicking this link.
Most Paid Games:
- Honor of kings
- Genshin effect
- Candy Crush Saga
- ROBLOX
- Game for peace
- Mint Mask
- PokémonGO
- Uma Musume beautiful derby
- Three Kingdoms Tactics
- lineage W
Most downloaded apps (excluding games):
- Instagram
- TikTok
- Facebook
- whatsapp messenger
- snapchat
- Telegram
- CapCut
- Facebook messenger
- WhatsApp Business
- Spotify
Most downloaded games:
- Subway surfers
- Free fire
- Ludo King
- Stumble guys
- Candy Crush Saga
- ROBLOX
- Bridge race
- Race master
- My Talking Tom 2
- 8 ball pool
Overall spending fell, but app downloads continued to rise:
On the other hand, the decrease in spending did not mean that the number of downloads of the applications decreased. The number of application downloads in 2022 compared to last year It increased by 11% to 255 billion.
The usage time of applications only in the Android operating system has increased by 9% compared to the previous year. 4.1 trillion hours occurred when The usage time per person per day was 5 hours.
Mobile advertising continues to evolve:
The advertising spend that we see in the mobile world and that we see everywhere from social media platforms to websites has increased by 14% in 2022 compared to the previous year. Total ad spend $336 billion it happened.