China will soon enter a new year, which is January 22, and this year is known as the Year of the Rabbit 2023. Recently, many mobile phone manufacturers have released limited edition products for the Year of the Rabbit to meet the needs of domestic consumers. More recently, American tech giant Apple has released a new special edition of AirPods Pro called “Year of the Rabbit”. Now the company has quietly listed another exclusive product on its website in China.

The novelty is a limited edition protective case for the Year of the Rabbit. The protective case is said to be suitable for the iPhone 14 series, which includes the iPhone 14 Pro, iPhone 14 Pro Max, iPhone 14 Plus and the vanilla iPhone 14. According to the official website, the protective cover Celebrates the coming of the Year Rabbit with a special design using the traditional red and gold colors with the rabbit pattern symbolizing a safe and peaceful new year. The slim case is ideal for MagSafe chargers and accessories.

Currently, this limited edition of the Year of the Rabbit protective case is available on Apple China’s official website. The retail price of the protective case is 398 yuan ($59). The current official website shows that the iPhone 14 and iPhone 14 Plus protective case models are available, while the iPhone 14 Pro and iPhone 14 Pro Max models are out of stock. The launch of the Year of the Rabbit special edition AirPods Pro, and now the Year of the Rabbit themed protective cases for the iPhone 14 series, show that Apple hopes to continue its recent success in the Chinese market.