Apple plans to introduce a record-expensive smartphone. This was reported by the Bloomberg agency. According to analyst Mark Gurman, the American company may launch the most expensive smartphone of its series in 2024. Gürman suggested that the iPhone 16 Ultra model will be more expensive than the flagship iPhone 14 Pro Max, which is on sale for at least $1,099.

The expert cited the words of Apple president Tim Cook, who in the last quarterly report stated that consumers are ready to pay more to get the best device on the market. “iPhone has become an integral part of people’s lives”– stressed Cook.

Mark Gurman did not reveal the technical specifications of the iPhone 16 Ultra, but suggested that the device will receive the most advanced components and features. The analyst noted that the future flagship could have an enlarged screen, the most efficient chip in the series and an advanced camera. The expert said that Apple will continue to separate entry-level and premium smartphone models, as in 2022. Source