Counterpoint Research offers to find out how much it cost Apple to produce the iPhone 14 Pro Max. Cupertino never discloses its profits or production costs for each device. All that Apple reports is total gross profit (the difference between revenue and cost). Counterpoint Research estimates that the iPhone 14 Pro Max with 128GB of RAM costs $464, which is 3.4% more expensive than the iPhone 13 Pro Max. The main reason for the cost increase is the new 48 MP camera, which is also Always On Display.

Prices for some components have dropped this year, with cellular communication most affected. As the popularity of 5G technology increased, the share of cellular spending on the iPhone 14 Pro Max fell to 13%. The A16 Bionic processor costs Apple about $11 more than the A15 Bionic, and overall this component category accounts for 20% of the product’s total cost. The in-house development details of the iPhone 14 Pro Max have increased, accounting for 22% of the total cost of smartphone manufacturing. Summarizing all this data, Counterpoint Research concluded that the iPhone 14 Pro Max (mmWave) 128GB costs $474, while the sub-6GHz supported production of the same model is $454.

Apple works closely with its suppliers and often determines the cost of all components upfront. These figures include materials only and do not include other manufacturing costs such as assembly, packaging or shipping services. Regardless, consumers have always been interested in knowing the true price of an iPhone and how the cost of components affects Apple’s pricing. According to Counterpoint Research, the most significant increase in the production cost of Apple smartphones occurred in the transition from iPhone 11 to iPhone 12. Then the cost of components increased by 26%. Mainly due to the use of 5G modems.