The rivalry between Apple and Android is also present in the so-called Z generation, as you can imagine. However, a new report from the Financial Times shows that young people are serious about using Apple. more reveals that he prefers social

According to the report, Generation Z, which consists of those born after 1996, are all iPhone owners in the United States. 34% of makes good. For Samsung, this rate is reported to be 10%, while for those born earlier, there is a more equal split between Android phones and iPhones.

Teenagers worry they don’t own Apple

Financial Times says young users don’t own Apple that you are concerned transferred. While this social pressure drives young people to buy Apple products and services, it increases the company’s market share across multiple product categories. The transition to Apple among young people is therefore not only present on phones, but also on other products. The report of this AirPods, Apple Watch and Mac He says he will buy more of these types of devices.

According to a study by Canalys, for every 100 iPhones sold worldwide, Apple 26 iPads, 17 Apple Watches and 35 AirPods sale. Samsung for the same amount No less than 11 tablets, 6 smartwatches and 6 headphones sale. Similar rates are available on other Android phones. This once again shows that although Apple is more expensive than Androids in general, young people prefer it more.

Moreover, speaking to the Financial Times, researchers said that Gen Z customers are using smartphones on a daily basis. with 6 hours He stated that this is the segment that spends the most time in online environments. As a result, Apple’s ecosystem was seen to influence decision-making processes.

There is a similar situation in Europe.

Research by Canalys shows that similar trends can be seen in Europe, where Android has a larger market share. Accordingly, 83% of Apple users under the age of 25 in Western Europe, He wants to keep using the iPhone.

As Generation Z ages and new generations arrive, it’s not hard to predict that this trend is likely to grow and Apple to become more widespread. When this happens, it can become extremely difficult for competing companies to acquire new customers.