It has made its presence felt in the mobile world with the Windows Phone operating system and its own Lumia series. Microsoft, had stopped developing both the operating system and its phones as its market share dropped. Although Microsoft’s presence in the mobile world has been at a very low ebb since then, big news came today.

Speaking to the Financial Times, Phil Spencer, CEO of Microsoft Gaming, announced that Microsoft will release an app store. In addition, the app store will be available thanks to the law on the digital market, which will come into force in the European Union in March 2024. on both iPhone and Android operating systems it will include.

A different app store than the App Store on iPhones? Yes!

Phil Spencer stated that with the European Union’s Digital Market Law, the idea of ​​the company’s mobile application store will be successful. The law in question allows Apple and Google to make their operating systems more open. In this way, companies can launch their own app stores. It will even be able to bring it to iPhones.

Of course, we keep seeing this situation on the Android side for years. However, so far Apple has not offered any application store other than the App Store, and even the ability to shop within the applications themselves. wouldn’t allow it. Of course, the second part of this sentence ended with the Epic Games case. In fact, Microsoft has in recent months mobile game store He appeared to be working on it.

Why does Microsoft want to open its own mobile app store?

The answer to this question is actually hidden in Microsoft’s previous moves. The company has so far reached an agreement to acquire Ninja Theory, Playground Games, Zenimax Media within Bethesda and most recently Activision Blizzard. the ability to create a large library had reached.

Microsoft’s application store also allows all new mobile games developed in-house to be downloaded and purchased only from its own store. So the company Does not pay commissions to Google and Apple and will gain great recognition in the developing mobile game world.

Moreover, with the acquisition of Activision, it is already one of the most played games in the world. Call of Duty: mobile And Candy Crush Let’s also mention that he will own all the games in the series. These games are too It is also in the top of the games with in-game payment..

This move will allow Microsoft to offer mobile games and Microsoft applications to users commission-free (probably cheaper than the Play Store and App Store). This allows the company to make more money and allows users to pay less. So it seems like a profitable deal for both parties..

It is also expected that this app store will include Microsoft’s games that can already be played today via the cloud with Xbox Cloud Gaming. In previously disclosed information, Microsoft’s for mobile devices A subscription system similar to Game Pass It was also claimed that he was working on it.