Legend has it that a few years ago it was a joke among the editors of the Spanish tech press. Consistent joke when replying “Your Samsung today, thank you” To every press release or launch call sent by the South Korean giant to announce a new phone.

At its craziest times in terms of release count, when its future seemed to run through Tizen and not Android, Samsung released more than a hundred phones a year, although there were times when some were still pre-Android phones. .smart phone. Today, history has changed, and the joke is more of an indication of the passage of time, like gray hair or crow’s feet, rather than something akin to a funny comment. Samsung no longer advertises weekly phones.

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Vivo takes the cake, with 77 different terminals announced over the last year if we count the phones each manufacturer launched in 2022. In favor of this quantitative award is that some of its publications are regional rather than global; or they released practically the same models, but differed slightly by region. There are even “4G” versions.

Something similar happens in the list with: Xiaomi (68 terminals), Oppo (47), Realme (36) and Honor (29) round out the top Number of manufacturers by different terminals announced last year.

What they all have in common is that they are Chinese. Next up, South Korean Samsung is breaking the geographic trend and changing the original joke. Samsung easily led that ranking when it touched six dozen smartphones in a calendar year a decade ago, but even then it had a downward trend in terms of launches that continued into 2017. It rose from then on, but returned in 2020. another bearish trend that puts it below three tenths.

This is of course neither a bad nor a good thing; these are just different strategies and approaches from each manufacturer. Xiaomi hasn’t done poorly these years, and it’s the only one that has grown in supply following Vivo’s pace. Apple didn’t do poorly either, with an all-time high of five iPhones per year in just the opposite.

In between, a Huawei where the trade war between China and the United States collapses like a house of paper after a Boeing crash… and yet it continues to resist and refuses to die. Honor or Realme is growing at a limited but steady pace, similar to Oppo.

TCL also appears on the list as a OnePlus that has gained a shade whose story deserves to be told in a certain way, or one or two devices a year, far from its original essence, but also heading into its tenth year of life. far from the pace set by the big Chinese names.

Google or Nothing, the next manufacturers in this sense, with their way of entering a market similar to that of smartphones; and then Sony, which will deserve to tell on its own the path it has followed in the last ten years.

For those who want to know, or perhaps remember in detail, the total number of devices each manufacturer offers in 2022, here is a table that is not suitable for minimalists. The latter can always be captivated by reading the Nothing column.

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Featured image: Supershots, Datawrapper, Javier Lacort.