The first quarter of 2023 hasn’t been good news for Apple, which has grown accustomed to pulling the caravan of computer sales, growing like no other in the industry… but facing a hit in the form of 40% fewer sales. Mac sales compared to the first quarter of 2022.

Again, history by phone took place at this start of the year: It is the only brand that not only increased its sales compared to the beginning of 2022, but also managed to grow among the top five brands in terms of sales volume. The rest fell, according to data released by Canalys.

3% increase

For months, Apple has been the second largest phone maker in the world, behind Samsung and a little far from the rest. At that time, Huawei led sales in a given quarter, threatening not only second place, but also South Korean hegemony. However, the trade war has sunk the Chinese manufacturer.

Now, out of the equation with Huawei and the Chinese trident Xiaomi-Oppo-Vivo staring at the butt of the two leaders, Samsung and Apple remain the only two brands with more than 20% market share At this beginning of the year, we already knew that the depression of this market was materializing.

Of course, as we said, because apples are the only apples that make their laurels green, as the others have had a bad start to 2023, with declines between 8% (Oppo) and 22% (Xiaomi).

More than 70% of mobile market share is concentrated among these five manufacturers, as LG, HTC and the company have almost or completely disappeared from the showcases.

This 2022/2023 course would be particularly sensitive for Apple telephony, as for the first time in five years prices of Pro models have soared in many markets, such as Europe, mainly due to the strengthening of the dollar.

But, iPhone sales dynamics are strong and risingWith 58 million units shipped between January 1st and March 31st, it’s not far from Samsung’s 60.3 million units. Behind it are the three big Chinese manufacturers Xiaomi, Oppo and Vivo with 30.5, 26.6 and 20.9 million units respectively, with a total of around 270 million mobile phones sold in this first quarter.

But now Apple faces its two weakest quarters in sales, the midpoint of its new iPhone launch schedule in September. And (for manufacturers) the dark uptrend of refurbished cell phones.

on Xataka | We are approaching the “top of the smartphone”: the days of rapid sales growth are numbered.

Featured Image | xataka.