augmented realitycould have a great future, especially with Apple’s glasses expected to be released this year. Technology, which is now expected to be integrated into everyone’s lives, will also break new ground in the advertising industry.

Meta, which has already earned huge revenue from its ads on Instagram and Facebook, has finally made an exciting announcement to advertisers. Company, Reels and Facebook Stories too announced the future of augmented reality advertising.

How do Meta’s augmented reality ads work?

• Augmented reality filter released by Sephora as a Reels ad.

Meta’s augmented reality ads don’t appear between posts or stories like current ads. Ads, Via camera filters on Facebook and Instagram will be made available.

Users, according to the names tentatively announced, Sephora and Tiffany & Co. will be able to use the filters of beauty and jewelry giants, such as As photos and videos taken with these filters are shared, so are the ads. naturally will take place on the platform, will appear to users.

These ads aren’t Meta’s first augmented reality ads:

Meta, for this announcement On Facebook and Instagram feed and Instagram Stories it already contained augmented reality filters for advertising purposes.

So, who benefits from these ads?

Augmented reality ads are the most widely used social media. Generation Z is targeted. Meta data actually shows the success of the ads. Augmented reality ads are shown 87% more than normal ads in the 18-24 age range and receive feedback.