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Old clamshell phones continue to sweep Gen Z. Excellent news for the Nokia 3.

Sammy Palazzolo’s friends constantly ask him to show him his phone. This 18-year-old student is proud: A humble flip phone, KaiOS 2.5.4-based Cincllular Flex, 2.8-inch display and 2 MP camera. And thousands of users like him are leaving their smartphones and turning to many more Spartan devices. Because?

smart phone slaves. As noted in The Wall Street Journal, for Palazzolo and his followers—now the herald of this trend on his TikTok account—we’re slaves to the phone, “like robots that don’t stop scrolling even when we’re at a party.” Now he takes his “dumb” phone with him to these meetings and leaves his iPhone at home.

Gen Z recovers old formats. Born between the late 90’s and 2010, this generation takes advantage of the fact that these mobile phones have many limitations in terms of application. Because of this, they avoid distractions, which means they don’t “keep tethered to a cell phone” like they do with traditional smartphones. The trend was already evident months ago when Camila Cabello posted a message on Twitter saying “I’m from the flip phone revolution team”.

Long live nostalgia. Nokia, which dominated the pre-iPhone era with an iron fist, was able to take advantage of this trend. He spent years maintaining production of simple cell phones (‘feature phones’), and indeed this has led him to play with nostalgia and reintroduce past hits to adapt them for new times.

Phones before this now (somewhat) appear. While the clamshell format, physical keyboards or small screens are retained, these models have some key options like 4G connectivity and, in some cases, slightly better cameras. The KaiOS operating system allows access to a browser and applications such as WhatsApp, but not to Instagram or TikTok, for example.

use a little of everything. The use of these devices is not exclusive to users who usually use them on a case-by-case basis. At WSJ, they commented on how 23-year-old Osamah Qatanani carried both his iPhone and a simple clamshell phone and used them for roughly the same amount of time. Carrying his humble cell phone, he affirms that “nothing comes but the people who matter to you.”

Good news for Nokia. The company sent Palazzolo a KaiOS 3.1-based Nokia 2780 Flip with a 2.7-inch display and 5 MP camera to test, as well as 44 more to give to friends and followers on its social networks. It has been one of the movements that reinforces a strategy that yields results.

notable sales. According to the WSJ, Nokia sells tens of thousands of flip phones each month in the United States. The figures were given by Lars Silberbauer, marketing manager of Finnish Nokia mobile phone manufacturer HMD Global. He says sales are increasing in various regions, emphasizing that this is “no small trend”.

anyone can afford them. These simple mobile phones, which are also frequently used by our elders, have the advantage of being particularly inexpensive. A high-end smartphone is currently around 800 and 1,000 Euros, while it’s common to find them for only 60-80 Euros. And it has another advantage: The battery life is incredible.

on Xataka | The phone’s horror museum: the ugliest cell phones in history with the worst design

Source: Xataka

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