With the changing and evolving technology, many of us have become dependent on our phones and social media. Or at least we like to hang out. On platforms like TikTok and Instagram funny videos scrolling down and going in an endless loop is usually pretty fun.

Some of these videos we watch are decent High grades can win. TikTok is one of these platforms and has shared some new news that will surprise its content producers. By announcing that they will be switching to a similar strategy to their YouTube content, the company plans to increase the amount content producers earn.

Brands can promote ‘best videos’ specific to them

A new feature called “TikTok Pulse” was mentioned in a blog published today by TikTok. This feature allows brands that advertise on TikTok to have their ads appear in “top videos.” That is, brands can advertise videos that are in the top 4% of TikTok.

So, how will this affect the creators’ revenue? Namely; If the content producers’ videos are among the best videos, they will be published next to them. A portion of the advertising revenue goes to content producers. According to the first information, accounts with at least 100 thousand followers will be able to take advantage of this feature. The feature is planned to roll out first in the United States and then roll out worldwide.

For now, TikTok hasn’t given many details about this new feature, other than what we’ve explained above. Despite having quite a large number of users, the amount content producers made from the platform was slightly less than Instagram and YouTube. TikTok, which plans to fill this gap with the new feature, determined to increase the number of content creators looks like.