Today we have more options than ever before when it comes to purchasing a Smart TV for our home. It is not surprising, because Today many manufacturers compete Thank you for getting a piece of this cake. In addition, since televisions are equipped with a wide range of technologies, a wide range of prices and prices are offered to the user.

It seems incredible to think that in the context of global inflation: Buying a smart TV is becoming cheaper. That’s why in this article we wanted to cover the possible keys to why buying a Smart TV with a large panel today is not so niche anymore.

Buying a 4K TV is getting cheaper

If we look at it from a technological perspective; Manufacturers have been betting on 4K resolution for years on their televisions. Although 8K televisions have long been available in stores, it has proven that there still isn’t a breakthrough-worthy amount of content available at this resolution.

At first glance it seems we are reaching technological ceiling When it comes to solutions, it is a case of companies adapting well and settling into a market that shows no signs of extinction. The state of this industry is surprising because the television is not a device that is usually replaced every year or several years, but rather disappears from our living room for a long time.

This “stagnation” situation in 4K has caused us to find ourselves in such a period that Buying a 4K TV is cheaper than ever, despite the extra cost in other technological products or other sectors. But that doesn’t mean there’s a pause in innovation. In fact, it is the type of panel and image processing technologies that require the most effort.

More competition in the sector and efficiency in production

Another important element of the situation in this industry is competition. Today we have countless brands. an extensive television catalogfrom the entry-level range to today’s most cutting-edge televisions. China has played an important role here, as Xiaomi, TCL, Hisense and many other manufacturers offer a wide range of affordable and complete televisions due to their large margin of investment in technology.

The fact that new manufacturers are entering this market means that: decrease in prices We are struggling with many products to attract the consumer and gain more market share in the industry.

Besides greater market competition, panel and television production grew and developed greatly resulting in significantly reduced production costs. Nowadays, it is much easier for a company to produce panels with existing production processes, and production for panels larger than 100 inches is becoming much more efficient and prepared.

This drop in production costs means that many companies can offer relatively inexpensive televisions. Finding a 55 or 65 inch 4K TV is getting easier at an unbeatable price.

Advertising is becoming an increasingly decisive factor in operating systems

This industry is no longer just about users buying televisions, our eyes are also focused on the advertisements on their products and services. It is becoming increasingly common to find advertising in the operating systems or remote controls of our televisions, and this factor is also reduce production costs.

Television manufacturers are no longer just a hardware company, but also provide an operating system built into their televisions through their own or third-party systems, such as Android TV, Fire TV, Roku, and so on.

In this way, the more televisions are sold, the more advertising consumption will increase. Additionally, the mechanisms for obtaining our personal information in order to provide us with personalized advertisements are becoming increasingly aggressive; This causes many companies to invest more and more in advertising. This allows you to: reduce television prices Thus, we guarantee to consume ads integrated into their services and thus generate another continuous income.

We always encounter more offers on television

Other factors that may have triggered this situation in the industry include: promotion from many retailersis offering more and more discounts on televisions and offers that will attract the attention of consumers. Even for high-end models, these factors have contributed to lower prices.

Finding an OLED or QD-OLED panel that will logically convince us is still a task that requires serious financial expenses. And we’re not even talking about whether we want a larger one-inch panel, going over 77 inches. However, during periods of big discounts, irresistible offers even on high-end television.

In this sense, one of the most striking examples is undoubtedly Samsung QD-OLED panels. No matter how innovative and advanced this technology is, the 2022 S95B and 2023 S95C models were offered for sale at discounted prices on certain dates.

The combination of these factors will shape the smart TV industry itself. increasingly higher pointespecially considering the large investments of manufacturers and the high competitiveness of the sector.

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